Category: LinkedIn Learning Summaries
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Introduction to Graphic Design
Introduction While I do have a background in graphic design, I was always told how important it is to always keep your skills up to date, so you don’t lose them. Even though this is an introductory course, It helped me to remember some of the skills that I have not used for a long…
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Content Marketing: ROI
Establishing Content Marketing Goals When it comes to your stakeholders, figuring out who they are is the first place you want to start. Velera (Wilson, 2020) identifies three different kinds of stakeholders: those with authority, the ones whom your company impacts, and those who do something for your content marketing campaigns. Velera provides some…
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Social Media Marketing: Managing Online Communities
Table of Contents Introduction To Community Building An online community allows its members to build connections and networks with others, as well as gives them a sense of belonging and access to real-time customer support from you. Megan uses this quote from Shopify to explain what community management means. I feel that this quote sums…
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Social Media Marketing Foundations
Table of Contents Creating a Social Media Strategy Honigman mentions two main points when building a social media strategy: setting strategic goals and defining your audience. There are two different types of goals that Honigman suggests focusing on, and they are ongoing and campaign. Ongoing goals are those that handle the overall focus of your…
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Digital Marketing Foundations
The Digital Marketing Framework Digital marketing can be divided into three different channels paid, earned, and owned media. Each of these channels provides a chance to tailor our message to our customers, and each channel should be treated with personalization. The marketing funnel represents the customer’s journey as they move towards the purchase of your…
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Marketing for Social Media
Introduction In her LinkedIn Learning course “Marketing: Copywriting for Social Media,” Michaela Alexis teaches the viewer in four sections about copywriting. The four sections that Michaela covers are how to prepare for writing copy, writing copy for various social media platforms, tools that help create and edit copy, and reviewing and refining your copy. Prepare…